Paid advertising with Google Ads that reaches people exactly when they search

Google Ads is the only channel that lets you reach the user at the moment they're actively searching for a solution. No other platform combines such scale, precision and readiness to buy. But with the opportunities comes complexity – wrongly chosen keywords, an incorrect campaign structure or weak copywriting can spend your budget without bringing a single customer. At Advance Digital we approach Google Ads as a strategic channel, not as a literal translation of "just make me an ad on Google." We analyze the intent behind every search, build campaigns around the customer journey and optimize constantly based on real business metrics. We work with all formats – Search, Display, YouTube, Shopping and Performance Max – and choose the right combination according to your business goals. The result is an advertising system with measurable ROI.

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165K clicks to client sites
Targeted clicks per year from the Google Ads campaigns we manage.

With Advance Digital our Google advertising finally became predictable – we know how much a customer costs and how much we earn from them. The Search campaigns bring a constant flow of inquiries, and the budget no longer leaks into irrelevant clicks.

Stefania Dimitrova
Stefania Dimitrova
Sales Director
93% campaigns with positive ROAS
Of the Google Ads campaigns we manage return more than they spend.
14M ad impressions per month
Impressions across Google Search, Display and YouTube for the agency's clients.
Search advertising

Search – the highest-intent format in digital marketing

Google Search ads put you in front of the user at the moment they're actively searching for a solution. This is the "warmest" audience in all of digital marketing – the point is to be there with the right offer at the right moment. We build Search campaigns with carefully selected keywords, split by intent (informational, commercial, transactional), write relevant ad copy for each group and set up automated bidding strategies that optimize for real business value, not just clicks. We work with search term reports daily to filter out irrelevant traffic and discover new profitable keywords. We add negative keywords systematically so we don't burn budget on unsuitable searches. For e-commerce clients we set up Google Shopping campaigns that show your products directly with price, image and ratings – a format with some of the highest conversion rates on the platform.

Display advertising

Display – scale, awareness and retargeting

Google's Display network gives you access to over 2 million sites and apps worldwide – an ideal tool for building awareness and retargeting users who have already interacted with your brand. We work strategically, not with a "spray and pray" approach. We create ad banners in the required formats (static, responsive, animated), matched to your brand's visual style. We build precise audiences – retargeting to site visitors by behavior and engagement, similar audiences, in-market segments, custom intent based on keywords users search on Google. We optimize placements daily to avoid showing on irrelevant or low-quality sites that burn budget with no result. Display works excellently as part of a larger funnel – especially for products with a longer purchase cycle, where the user needs several touches before making a decision.

YouTube advertising

YouTube – the world's second largest search engine

YouTube is the platform where users spend the most time in "active watching" – they don't scroll, they engage with the content. That makes it unique for building a brand and explaining complex products that can't be sold with a single banner. We work with all formats – TrueView In-stream (skippable), Bumper Ads (6 seconds for a memorable message), In-feed video ads and Video Discovery ads. We choose the right format for the specific goal – awareness, consideration or conversion. We build retargeting audiences based on behavior – people who watched 25%, 50% or 75% of the video receive different follow-up communication. We coordinate with our production team to create video creatives that work specifically for the YouTube context – holding attention in the first 5 seconds and leading logically to action. A well-made YouTube campaign builds trust at scale, which later converts through the Search and Display channels.

How do we work?

- in 3 steps

Research and strategy
1

Step 1: Research and strategy

We start with in-depth keyword research – not just a list of words, but an understanding of the intent behind every search. We analyze the competitors (their ads, landing pages, bidding strategies), assess the market potential and define a realistic budget. We build the account structure by business logic, not by convenience, and correctly set up Google Analytics 4, conversion tracking and enhanced conversions for maximum tracking accuracy.

2

Step 2: Creation and launch

We create the campaigns with all the right settings – ad groups, ad copy, extensions, audiences, bid strategies. We prepare different creative variants for A/B testing and optimize landing pages where necessary, because the best ad loses without a good landing page. We launch the campaigns in stages and carefully control the first days, to avoid overspending the budget in the learning phase.

3

Step 3: Optimization and growth

After launch the real work begins. Every day we monitor search term reports, placement data, audience performance and Quality Score. We exclude irrelevant keywords, add new ones where we see an opportunity, and adjust bids according to the real return. We scale what works and test new formats, audiences and copy. You receive monthly reports with real business metrics and recommendations for the next phase.

Google Ads
plans starting from
€800 / Monthly
Professional Google Campaign Management
Keyword Analysis
In-depth keyword and search-intent research – we identify the queries your customers use and the competition behind them.
Search & Display
Building and managing Search and Display campaigns – relevant ad copy, precise targeting, and brand-aligned banners.
Budget Optimization
Daily control of CPC, negative keywords, and bidding strategies – every euro of budget works toward real conversion, not just traffic.
Book a Meeting
Basic Standard Premium

Google Ads account structure based on business logic – campaigns aligned to the customer journey.

Complete tracking with GA4 and conversion tracking – clear contribution of every campaign.

Daily optimization by certified specialists – negative keywords, bids, and Quality Score.

Monthly reports with business metrics – acquisition cost, ROAS, and real ad revenue.

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Our plans.
Subscription prices.

Basic
at a price of
€800
Standard
at a price of
€1,000
Premium
at a price of
€2,500
Keyword Research and Setup

Keyword research, account structure, and conversion tracking.

Search Campaigns and Ad Copy

Intent-based campaigns with continuously optimized ad copy.

Display and YouTube Advertising

Banner and video campaigns for awareness and remarketing.

Shopping / Performance Max and Scaling

Product campaigns and AI formats for e-commerce with maximum ROAS.

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Frequently asked questions

Google Ads is a paid channel – you pay for every click to your site and the results stop the moment you stop the budget. SEO is a long-term asset – you invest time and work to build organic positions that keep bringing traffic afterwards. The two aren't alternatives, they work in synergy. Google Ads delivers fast results and lets you test the market, SEO builds a sustainable presence over time. The best strategy for most businesses combines both channels.

It depends heavily on the industry, the competition and the geography. For a local business with low competition, 500-800 leva a month can deliver real results. For more competitive niches (financial services, lawyers, high-competition e-commerce) the minimum is usually 2,000-3,000 leva a month, to have enough data for optimization. Before we start, we analyze the market and give a realistic forecast of the expected CPC and the budget needed for your goals.

Yes, and often very effectively. Google Ads offers local targeting within a radius around your location, ad extensions with phone and address, and specific formats like Local Services Ads for certain industries. Small businesses can compete with much larger companies, because Google rewards the relevance of the ad, not just the budget. The key is precise setup – focused keywords, tight targeting and clear conversion goals, rather than spreading a small budget across too broad an audience.

Quality Score is a rating from 1 to 10 that Google gives each of your keywords based on three factors – expected CTR, ad relevance and landing page quality. The higher the Quality Score, the lower the cost per click and the better the ad position. Two competitors with a similar budget can get radically different results because of Quality Score – one pays half as much for the same position. Optimizing this metric is part of our daily work.

Performance Max is an automated campaign type that uses Google's AI to show your ads across all channels – Search, Display, YouTube, Gmail, Maps and Discovery. With the right setup it works very well, especially for e-commerce. The catch is that it gives less control over where and how the ads appear. We use Performance Max strategically – as a complement to traditional campaigns, not as their replacement. It works best with proper audience signals, a quality product feed and varied creatives.

We track metrics on two levels. At the advertising level – impressions, CTR, CPC, Quality Score, conversion rate. At the business level – cost per acquisition, ROAS, customer LTV, attribution modelling. We focus mainly on the business metrics, because a 50 leva CPC at 600% ROAS is better than a 1 leva CPC without a single sale. We set up proper tracking with GA4, enhanced conversions and offline conversion imports, to have the full picture of Google Ads' real contribution to your business.