Paid advertising on Meta that turns budget into real customers

Meta Ads is the most precise advertising tool available to businesses today. With it you reach exactly the people ready to become your customers – by age, interests, behavior and intent that you define. The problem is that the tool is only powerful in the hands of those who know how to use it. A poorly set-up campaign can burn through your budget in days without bringing a single sale. At Advance Digital we approach Meta advertising as an exact science – with clear goals, a well-thought-out funnel, optimized creatives and constant testing. We don't boost posts and we don't rely on luck. We build advertising systems in which every lev of the budget works toward a specific business goal – inquiries, sales, sign-ups or brand awareness. Transparency, measurability and real ROI – that's the standard we work to.

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16K inquiries generated
Inquiries and sales brought in by our clients' Facebook and Instagram ads.

We tried boosting posts ourselves and wasted budget with no results. Advance Digital built a real advertising funnel on Facebook and Instagram – in three months the cost per inquiry halved and sales rose noticeably.

Victoria Ivanova
Victoria Ivanova
Owner
93% client retention
Of our clients continue working with us after the first 6 months of Meta advertising.
14M ad budget managed
Ad budget in Meta Ads managed by our team with measurable ROAS.
Facebook ads

Facebook – a more mature audience, a longer context

Facebook remains the platform with the widest demographic reach in Bulgaria. The audience there is more mature (mainly 35+), more willing to read longer text, watch explanatory video and engage in groups and local communities. This also shapes the style of advertising. Campaigns with more in-depth copy that explains the product's value, customer testimonials, videos with a narrative structure and clear calls to action all perform well. We create lead generation campaigns with forms directly inside Facebook (without the user leaving the platform), build retargeting funnels based on interactions in groups and events, and run Messenger ads that start a direct conversation with potential customers. For local businesses we use geo-targeted campaigns that reach only people within a radius around your location. Facebook isn't the "old platform" – it just needs a different approach than Instagram.

Instagram ads

Instagram – visual language, impulsive behavior

Instagram works with a visual language and quickly grabbing attention. The audience is younger (18-34), more impulsive in purchase decisions and more responsive to a well-made visual or video creative. Instagram ads work best when they look natural – like part of the user's feed rather than an obvious ad. Users here scroll fast and reject anything that looks "advertising." We create Reels ads that ride current trends and sounds, Stories creatives with clickable links for direct purchases, and carousels that walk the user through the product step by step. For e-commerce brands we set up Instagram Shopping ads that allow a purchase without the user leaving the platform. Creatives are always mobile-first and demand high visual quality – which we coordinate with our in-house production team.

How do we work?

- in 3 steps

Strategy and setup
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Step 1: Strategy and setup

We start by analyzing the business goals, the product and the target audience. We build a complete advertising strategy – from awareness through consideration to conversion. We correctly set up Meta Pixel and the Conversions API for accurate tracking of results, build custom audiences and lookalike segments, and create a funnel that leads the user from the first touch to a real sale. You receive a clear plan with budgets, expected results and realistic KPIs.

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Step 2: Production and launch

Our team creates the ad creatives – static visuals, Reels, videos, carousels that speak the language of your audience. We prepare different variants for A/B testing, write compelling copy for each ad and launch the campaigns in stages to control performance. Every ad goes through quality control before it goes in front of your audience. In the first days we monitor actively, to adjust quickly wherever needed.

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Step 3: Optimization and scaling

Once launched, campaigns require daily attention. We monitor performance, identify the winning creatives and stop the losing variants. We scale the budget on the ads that work, test new creatives and new audiences, and constantly lower the cost per result. You receive monthly reports with specific business metrics – cost per lead, ROAS, LTV – and a transparent analysis of what comes next in the following phase.

Meta Ads
plans starting from
€800 / Monthly
Professional Meta Campaign Management
Audience Strategy
Building precise audiences for Facebook and Instagram ads – custom segments, lookalike audiences, and remarketing to users who showed interest.
Creative Production
Ad visuals, videos, and Reels designed to stop the scroll – mobile-first creatives that feel native and sell without being intrusive.
A/B Testing
Continuous testing of creatives, audiences, and messaging – data decides which ads receive budget, lowering cost per result month after month.
Book a Meeting
Basic Standard Premium

Full setup of Meta Ads account, Pixel, and Conversions API for accurate tracking of every sale.

Full-funnel ad strategy – from first brand touchpoint to real purchase.

Creatives from our production team – visuals and videos built specifically for Facebook and Instagram.

Daily optimization and transparent reporting with cost per lead, ROAS, and real revenue.

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Our plans.
Subscription prices.

Basic
at a price of
€800
Standard
at a price of
€1,000
Premium
at a price of
€2,500
Setup and Tracking

Meta Pixel, Conversions API, and correct conversion measurement from day one.

Ad Creatives and Copywriting

Professional visuals, videos, and copy for every campaign and format.

Remarketing and Custom Audiences

Campaigns to site visitors, engaged users, and lookalike segments.

Scaling and A/B Testing Program

Systematic testing and budget scaling on winning ads.

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Frequently asked questions

Technically Meta allows campaigns from around 5 leva a day, but for real results we recommend an initial test of at least 1,000-1,500 leva per month. This provides enough data for optimization and a genuine test of several creative and audience variants. A lower budget is possible for an ultra-local business, but in most cases there isn't enough data volume to draw reliable conclusions. We increase the budget gradually, once we have a proven working funnel.

In the first days the campaign is in a learning phase – Meta's algorithm learns who your audience is and which ads work. Usually within 2-3 weeks we have a clear picture of what works and start seeing stable results. For direct e-commerce sales the first orders often come as early as the first week. For lead generation and B2B campaigns the cycle is a little longer – between 3 and 4 weeks to a steady flow of inquiries.

Boosting a post is a simplified tool with limited options – you choose a budget, a general audience and which post to promote. A full campaign in Meta Ads Manager gives you control over dozens of parameters – a specific goal (sales, traffic, inquiries), detailed targeting, A/B testing, retargeting, custom audiences and much more. Boosting works for increasing reach, but for real business results it's almost always less effective than a properly set-up campaign.

You can – Meta Ads Manager is available to everyone. The question is whether it will be more effective. Agencies work with the platform daily, have experience across dozens of verticals and track algorithm changes in real time. In most cases a professionally managed campaign delivers 2-3 times better ROAS than self-management – even after the service fee is deducted. For small local businesses with simple campaigns, self-management can be a workable option.

We split metrics into two levels: advertising (CPC, CPM, CTR, frequency) and business (cost per lead, cost per acquisition, ROAS, customer LTV). We focus mainly on the business metrics – because a low CPC isn't success if it doesn't bring customers. We configure correct tracking with server-side events through the Conversions API, so we have accurate data despite the limitations of iOS 14+ and cookies. You receive monthly reports tied to the real revenue from the advertising.

They do, but with a different approach. Facebook and Instagram aren't the primary channel for B2B (LinkedIn has the edge there), but they're very effective for building awareness, retargeting site visitors and reaching decision makers in their personal capacity. We create content-driven campaigns with value content, a lead magnet or a webinar that turn a cold audience into a warm lead. B2B Meta advertising works on a longer cycle, but with the right setup it delivers significant ROI.